How Emotion Powers Success in the Vans Family Loyalty Program


When your loyalty program has the word "Family" in the title you know it's going to go beyond merely transactional and points-for-purchases. The Vans Family program has been incredibly successful in driving emotional loyalty with its members. Beyond simply logging purchases, consumers are informed, educated, and entertained with content and offers that are engaging, exclusive to them, and downright fun.

Join us as Frank Nuemann, Vans’ Senior Director of Consumer Lifecycle Management, explains what makes the Vans Family program unique, how they drove impressive registrations into the tens of millions, and the impact on revenue they see from the registered audience. This is a must-watch conversation that will inspire any brand marketer, regardless of industry. Oh, and of course there will be some action sports hijinks woven in to entertain you as you learn.


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