Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Presenters:

Emily Collins

Emily Collins

Principal Analyst,

Forrester

Ben Cooke

Ben Cooke

VP, Business Development,

Fleet Feet Sports

Kevin Myers

Kevin Myers

Chief Marketing & Information Officer,

Donatos

Turning Today's Buyers into Tomorrow's Devoted Fans

Brand loyalty is defined by much more than traditional marketing tactics like points and rewards. Loyalty is an outcome — a goal that can only be achieved by knowing your customers deeply and nurturing the relationship at every opportunity. This webinar will explore the concept of emotional loyalty and offer actionable guidelines to start building more genuine relationships with your customers.

Join guest speakers Forrester Principal Analyst Emily Collins, Fleet Feet Sports Vice President of Business Development Ben Cooke, and Donatos Pizza Chief Marketing & Information Officer Kevin Myers in this one-hour webinar to learn:

  • The roles art and science play in establishing and advancing emotional loyalty with today’s consumers
  • Why brands are moving beyond traditional loyalty programs and expanding their strategies with unique 1:1 experiences
  • How to leverage customer data to create loyalty programs that offer more value

 

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