With Cheetah Digital and Wayin, marketers now have a comprehensive, end-to-end customer engagement solution to acquire zero- and first-party data, unify it in a single customer view, and put it to work in real time. You can now better identify customers, drive rich personalization across all channels, and keep data accurate, relevant, and current — because it’s coming directly from your customers.

Even non-technical marketers can quickly create and launch interactive campaign experiences, like sweepstakes and quizzes, to collect deep, self-reported information on their customers’ motivations, intentions, and interests — all while respecting and complying with increasingly stringent privacy regulations and expectations.