With Cheetah Digital and Wayin, marketers now have a comprehensive, end-to-end customer engagement solution to acquire zero- and first-party data, unify it in a single customer view, and put it to work in real time. You can now better identify customers, drive rich personalization across all channels, and keep data accurate, relevant, and current — because it’s coming directly from your customers.
Even non-technical marketers can quickly create and launch interactive campaign experiences, like sweepstakes and quizzes, to collect deep, self-reported information on their customers’ motivations, intentions, and interests — all while respecting and complying with increasingly stringent privacy regulations and expectations.
This development is great news for Cheetah Digital clients and partners. We are firmly committed to helping marketers create meaningful customer experiences, and providing our partners with tools to advance their products and services — and this acquisition is a clear signal of that commitment.